Case Study - Pappelina

Art Direction - Production - PR Strategy

In 2019 I was asked by Pappelina to help with their brand imagery. Over time we developed an entirely new communication style with a focus on PR campaigns. Since we have started working together e-commerce sales have improved and new European markets have opened up. By embracing a more editorial style Pappelina have achieved unpaid media coverage worth more than € 200.000.